I just want something different. They're kind of like show bikes. They're like pieces of art.

It sounds small on a daily basis. But compounded over the entire winter season, it is significant.

Everything crossing that scanner is transmitted up to a satellite and then transferred down to the corporate headquarters in Arkansas. That way they know what is happening at every store. They know what pallets of merchandise are needed at each store. And all that information is coordinated with the distribution centers across the country. They are sending items to the right trucks on time every day.

Stand back and look at the big picture. Have you ever stopped and wondered why people shop at your business? Determine your strengths and weaknesses and go from there.

The owner decided to offer more upscale bicycles of $500 or more. He changed his product line and did very well. That's how he reacted and he did well.